1. I gave a talk at the Big Data Insight Group in London recently and they've just posted my talk online.


    I talk about how we've helped EMI Music make use of data and about how we're doing so in zeebox.

    One of the themes throughout my talk is the importance of people. Both in terms of how we use data to help people make decisions and about how we need to understand the people we're trying to help, in order to give them what we need. Technology enables this, but without the right people and without understanding people, technology is as good as useless.


    I also talk about how important skills and judgement are. And that, although it's sometimes seen as the things that drives decisions, it's usually or perhaps always used alongside skills and judgement. 


    I think that admitting to the role of skills and judgement isn't being 'anti-data'. I think that being honest about this enables and empowers us to better use data in the right ways. And it certainly helps people to feel comfortable with data, also!

    With the right people in place and data playing the right role in an organisation, the opportunity for data to help an organisation is massive. The way that EMI Music has embraced data across the organisation alongside skills and judgement shows that this is the case.


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