We all know there are decisions where you need data to help you make them and there are decisions where data just isn't that important. This morning XKCD did a wonderful job of illustrating it. http://xkcd.com/1036/

Buying a lamp is a creative decision.

We sat down recently to talk data and insight. Here is what we talked about, plus a little video of me talking about insight at both zeebox and EMI.

I don't like the term 'scientist' as it makes the role sound unaccessible and elite. Google's Hal Varian said "the sexy job in the next ten years will be statisticians" ... but I don't like that term either. I'd replace 'statisticians' with 'working with data' or something ...

Some fun from http://fosslien.com/ via http://www.freakonomics.com/2012/02/29/the-life-of-the-number-crunching-analyst/

I particularly like this one:

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