We all know there are decisions where you need data to help you make them and there are decisions where data just isn't that important. This morning XKCD did a wonderful job of illustrating it. http://xkcd.com/1036/

Buying a lamp is a creative decision. Turn your eye away from the reviews and go with your heart :)

The same is true of many decisions data folks are asked to help with every day in organisations.

We sat down recently to talk data and insight. Here is what we talked about, plus a little video of me talking about insight at both zeebox and EMI.

I don't like the term 'scientist' as it makes the role sound unaccessible and elite. Google's Hal Varian said "the sexy job in the next ten years will be statisticians" ... but I don't like that term either. I'd replace 'statisticians' with 'working with data' or something ...

Some fun from http://fosslien.com/ via http://www.freakonomics.com/2012/02/29/the-life-of-the-number-crunching-analyst/

I particularly like this one:
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